VR Public Relations was hatched over iced teas and burgers, between two lifelong friends – Heather Soldonia and Lana Varela. 


Heather has delivered communications strategies at top organizations in the bay area including Edelman Digital, the interactive arm of the world’s largest independently owned public relations firm. She has worked with global corporations’ internal marketing teams to elevate brands and manage their online reputation. Heather earned her M.A. in Communication Management at USC’s Annenberg School of Communication. She received her bachelor's degree in communication from CSU, East Bay where she is also a member of the board of directors and chair of the communications committee for the alumni association. She lives in Concord, perfectly positioned between San Francisco and Napa. Her free time is spent watching reality TV shows with her frenchie, wine glass in arms-reach.

You can reach Heather at heather@vrpr.agency


Lana has more than 10 years of experience in consulting with small businesses to develop strategies for marketing and growth. She is known for working alongside business owners to ensure that their visions become reality. During her tenure at a fortune 500 telecommunications company specializing in partnering with small businesses, she was recognized nationally for the strategies she developed for her clients. Lana is also experienced in e-commerce development and creative communications, especially in helping clients tell their story and effectively reach their customer base. Lana studied Marketing at the University of Maryland University College and has received award-winning, proprietary training including the exclusive Wedge Workshop. She resides in the Pasadena area, where together with her husband, they are raising their 4 kids. She spends as much time as she can at the beach, loves yoga, tea and Target.

You can reach Lana at lana@vrpr.agency